Ad formats wiki
Specifications, definitions and practical structures for modern ad formats across Meta, TikTok, Google and Spotify.
252 formats
Polished post-event recap highlighting experience.
Creative mimics a ChatGPT-like assistant conversation interface.
Shows prompt/input followed by generated output.
Creative shown in airport advertising environment.
Creative mimics phone alarm/timer UI.
Axes/grid classify identities or choices.
Information graphics animate to explain data, mechanisms, or process.
Creative shown on arena/stadium screen.
Journey culminates in entering venue/event.
Artist/performer directly invites audience to event.
Testimonial delivered in a bathroom/vanity mirror context.
Sequential before/after stills.
Numbered or bulleted benefit list as main layout.
Creative placed on simulated billboard/OOH environment.
Bingo-grid style self-recognition content.
Comparison where brand/identity is hidden during evaluation.
Options compete through bracket structure.
Audience compares options through elimination bracket.
Meme includes overt brand/product presence.
Demonstrates extension behavior in browser context.
Behind-the-scenes clips compressed into a montage.
Creative mapped onto building-scale OOH.
Creative shown as transit shelter OOH.
Creative mimics calendar event/invite/reminder.
Direct-to-camera creator monologue filmed in a parked car.
Handheld cardboard sign carries primary message.
Creative mimics certificate/award/qualification document.
Chalkboard text/diagram as primary medium.
Dense utility-first static designed to be saved or referenced.
Checklist structure organizes actions, criteria, or requirements.
Creative mimics cart/order summary or checkout UI.
Multiple labeled options imply humorous choice.
Viewer mentally chooses between options/paths.
Guide to nightlife/events in a city.
Two options are shown side by side so viewers can judge a specific difference.
Static side-by-side, matrix, or table comparison.
Comparison/report style mimics consumer testing editorial.
Grid/contact-sheet photography layout.
Casual confessional talk filmed seated on a couch or sofa.
Workplace dialogue dramatizes friction or solution.
Group/crowd response is the main creative subject.
Scripted customer/employee dialogue dramatizes problem and solution.
Customer/user photos form slideshow proof.
Many customer photos arranged as wall/grid.
Customer/support interaction dramatizes objection or resolution.
Dashboard metrics/results become the main proof object.
A sequence follows a person through a day or routine, showing where the subject fits.
Creator explains a topic from a desk or workstation setup.
Pushes product to failure or near-failure conditions.
Screen recording is placed within a phone/laptop mockup.
Self-assessment, quiz, or symptom-style diagnostic visual.
A speaker addresses the viewer through the lens.
Flash/timestamp low-fi photo aesthetic.
Creative borrows the visual grammar of forms, reports, receipts, checklists, or official documents.
Creative explicitly tests whether a claim holds up.
Door/hanging sign is primary medium.
Two-option reject/prefer visual grammar.
Tests resistance to wear, impact, stress, or repeated use.
Creative visually borrows newspaper, magazine, article, or editorial grammar.
Creative mimics email inbox/message grammar.
Venue transforms from empty setup to packed crowd.
Fast-cut crowd, artist, venue, and friend-group footage.
Casual photo-dump style slideshow from event moments.
Festival/event signage carries message.
Escalating stages imply increasing/decreasing sophistication.
Two states are dramatized for contrast.
Expert reacts to product, result, claim, or technique.
Scripted skeptic questions an expert.
A screen recording and human facecam are shown simultaneously.
Creative visually imitates a playable game or interaction without actual interactivity.
News/article-style static or video wrapper.
Product image annotated with labels, arrows, or feature notes.
Creative shown on stage/festival LED screen.
Sequential images framed as film strip.
The ad captures a person’s first encounter with the subject.
Immediate scent/fragrance reaction.
Immediate taste reaction.
Immediate reaction during first product use.
Decision/path flowchart visual.
Founder quote as primary static message.
Calculator, grader, analyzer, generator, or assessment is demonstrated.
Friend-to-friend scripted interaction.
The camera shows a performance from the perspective of someone near the front of the audience.
Shows deliberate failure then corrected play/strategy.
Visible levels/progression advance over time.
Reaction to receiving or opening a gift.
A speaker appears over or beside source material being discussed.
A fixed multi-cell grid whose cells change independently over time.
A creative execution presented as a multi-person group-chat conversation.
Humorous group chat screenshot/mimic.
A creator talks the viewer through a preparation routine while doing it on camera.
Post-workout reaction or testimonial immediately after gym activity.
Handwritten physical or simulated sign is the main medium.
Reveals a lesser-known product feature through demonstration.
Tiered visible/hidden knowledge structure.
Classic image + top/bottom or overlaid caption meme.
Static explanatory visual combining text, icons, diagrams, or structured data.
Shows user input, system processing, and result.
Creative mimics setup/manual documentation.
Inner thoughts are dramatized as a second voice/character.
Creative adopts investigative reporting cues.
Animated text is the dominant visual system.
Review/testimonial delivered from a kitchen counter context.
Controlled or instrumented test using measurement/setup cues.
Availability/scarcity is the primary message.
Intimate low-energy direct-to-camera talk from bed or bedroom.
LED/neon/digital sign carries message.
Fast-cut lifestyle clips.
Artist/performer lineup announcement creative.
Builds or creates an output live inside the interface.
Phone-native casual post-event recap.
Dense copy block intended for reading.
Creative mimics magazine cover hierarchy.
Creative shown on shopping-centre digital signage.
Creative mimics maps/navigation UI.
2x2 or grid matrix positions options/concepts.
Two internal-self states contrasted.
Shows how the product works internally or causally.
Creative mimics text message, DM, or group-chat interfaces.
Message appears as note/writing on mirror.
Creator speaks to camera through or beside a mirror.
Demonstrates an app on mobile UI.
Multiple short clips are edited together for compressed impression, proof, or atmosphere.
Question with several answer options.
Creative mimics music-player/playlist UI.
Creative mimics newspaper front page.
Meme based on insider community knowledge.
Shows product in ordinary real-world use.
Creative mimics a mobile notes interface or plain note document.
Creative mimics nutrition facts/ingredient panel.
Offer/price/discount dominates the static.
Single performer plays multiple characters through cuts/angles.
A video composed of one uninterrupted shot with no visible cuts.
A screen demo focused on one clear job, action, and result.
Creative mimics purchase/order confirmation.
Opens on the result before showing how it was produced.
Storytime framed around receiving/opening a parcel or delivery.
Partner/couple dialogue used to dramatize objections, discovery, or recommendation.
Partner/spouse reaction used as the main proof or entertainment.
Ticket sales percentage or availability shown visually.
Creative mimics incoming/outgoing call UI.
Actual device is filmed in hand while UI is used.
Viewer is asked to choose one of several visual options.
Two-person or multi-person conversational video using podcast or interview visual grammar.
Multiple Polaroid-style photos stacked/overlapped.
Polaroid/photo-print visual grammar.
Poll UI asks viewer to mentally choose an answer.
Sticky-note visual carries main message.
POV caption drives relatable scenario.
Problem statement dominates the static.
Shows the product performing its intended function in a clear, observable sequence.
Sequential product/gallery stills.
A product is the dominant visual subject in a static ad.
Fast-cut product usage/detail clips.
Promoter/host directly invites audience.
Fast-cut proof/results/reviews.
Dense static composition showing many proof elements at once.
Protest-style placard used as message medium.
Question with answer options, often interaction-implied.
Static layout centered on a quote or testimonial statement.
Quote-tweet/X-style commentary meme.
Stars/slider/score invites mental rating.
Unframed interface capture fills the canvas.
The ad centres on someone’s response to a particular moment, reveal or experience.
Recognizable reaction image/video with caption context.
Tests product in authentic daily-use conditions.
Creative presents claims, costs, or benefits as a receipt-style document.
Creative mimics Reddit post/comment/thread visual grammar.
Creative mimics grading/report score document.
Reaction to final output/result is the main payoff.
Creator reacts to a written review or comment.
Review screenshots advance sequentially.
Static creative foregrounding real or simulated review language.
Artists are revealed sequentially over time.
Loose physical-photo composition.
Score/points create competition or target.
Taped/pinned/collage photo composition.
Scratch/reveal interaction is visually simulated.
Actual moving interface usage fills all or part of the creative.
Creative mimics search engine/site search results.
One person plays present and improved/future versions of themselves.
Demonstration emphasizes texture, sound, smell proxy, visual tactility, or physical behavior.
Retail/store signage carries primary message.
Poll-like static invites mental interaction.
Scripted scenario with characters, dialogue, setup, and payoff.
Sequential still images or screenshots form the main creative.
A creative execution that mimics a native SMS/iMessage conversation or message screen.
Soundcheck/rehearsal used as event teaser.
Compresses a multi-step task into a rapid workflow.
Tests how quickly a task/result can be completed.
Prize/choice wheel is central creative device.
Two or more simultaneous panels divide the canvas.
Event infrastructure/build shown before opening.
Collage of labeled objects/traits representing an archetype.
Single dominant statistic with minimal supporting context.
Primarily static creative animated through zoom, pan, text motion, or layered movement.
Creator discovers, compares, or reacts to product in a retail aisle.
A creator narrates a personal or chronological story as the main content container.
Reaction from a stranger or public participant.
Repeated success/streak counter progresses.
An interviewer asks people a question on camera and builds the ad around their answers.
Participants react without knowing brand/context first.
Participants answer a category-level opinion question.
Rapid montage of attendee/public answers.
Attendees discuss what they expect before an event.
Attendees react immediately after an event.
Participants try product/service in the interview.
Participants voice barriers, objections, or reasons not to buy.
Participants choose between two or more options.
Public participants guess price/value before reveal.
Participants discuss whether they experience a specific problem.
Participants recommend, rank, or name preferred solutions.
Public blind or open taste-test interview.
Poster/flyposting environment used as execution.
Street/sidewalk sign format carries message.
The ad subjects a product to a defined challenge and shows what happens.
Creative presents claims through study/paper visual grammar.
Creative shown in subway/metro advertising environment.
Swipe-left/right style choice cue.
Creative implies tapping to uncover content.
Photos taped to surface in collage.
Creator performs a task while delivering the message.
Creative shown on taxi/bus/vehicle exterior.
Shows template selection and resulting output.
Static creative built around a customer/creator testimonial.
A person communicates a personal experience, result, or opinion about the product or service.
Static creative where typography carries essentially all of the message.
Binary A/B choice creative.
The ad lays out successive ticket releases so buyers can see the price or availability of each tier.
Creative mimics a digital ticket, pass, wallet card, or booking confirmation.
Items ranked into tiers.
Items are sorted/ranked into tiers interactively or pseudo-interactively.
Time/progression presented along a timeline.
Creative composited into large digital urban screens.
Set times/stages/schedule are the main content.
Creative mimics parcel/order tracking.
Travel journey to festival/event.
Two-panel contrast/joke structure.
Deliberately under-designed static.
Opening the package provides the sequence for introducing the product and its details.
Meme delays or minimizes brand cues.
Items/features/stages visibly unlock.
Venn diagram used to explain overlap or fit.
Event message shown on venue marquee/signage.
Venue/location announcement is the main creative subject.
Creator speaks while walking through a real environment.
Creative mimics alert/warning/system notice.
Creative mimics weather app/forecast UI.
Guide to events/things-to-do over a weekend.
Relatable situation caption structure.
Whiteboard handwriting/diagram as main visual.
Work/coworker native meme execution.
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