Format
Unboxing
Opening the package provides the sequence for introducing the product and its details.
How the format works
1. Arrival & Package Seal (0–3s): Display delivery box or custom packaging, slicing tape or opening the seal with crisp natural sound.
2. The Unveiling (3–10s): Lift the garment from tissue paper or protective bag, highlighting branded presentation.
3. Tactile Inspection (10–18s): Run fingers across the fabric in natural daylight, showing texture, weight, embroidery, and care tags.
4. Immediate Try-On (18–26s): Cut to the model wearing the item, showing natural drape, sleeve fit, and collar structure.
5. Packaging & Order CTA (26–30s): Final aesthetic shot with shipping and order link.
Specifications
| Format Type | ASMR / Presentation Unboxing (Vertical 9:16) |
| Primary Platforms | TikTok, Instagram Reels, YouTube Shorts |
| Production Gear | Overhead or chest-height camera, clean tabletop lighting |
| Talent Required | 1 Unboxer / model |
| Typical Runtime | 30–45 seconds |
Opening hooks
“Unboxing our heaviest hoodie drop of the season...”
“Everything you get when you order from our limited streetwear release...”
“The packaging details on this piece are insane...”
Illustrative example ads
Hoodie Daylight Texture Reveal (Illustrative Idea)
Reveal a new heavyweight hoodie from custom packaging, show the loopback fleece texture in natural daylight, then cut immediately to the fit on a model.
Scenario / Brand: Direct-to-Consumer Streetwear BrandFirst-frame patterns & pacing
- Hook window: 0–2s with hands opening the shipping box
- Crisp audio capturing cardboard, paper, and fabric tactile sounds
- Pacing: Unhurried tactile sequence followed by fast fit try-on
Script Unboxing for your product
Paste your product link and let Multiloop generate the full storyboard and visual directions.
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