Format
Reaction
The ad centres on someone’s response to a particular moment, reveal or experience.
How the format works
1. The Setup & Stimulus (0–2s): Introduce the source track, trailer, or visual reveal that the subject is about to experience.
2. The Immediate Facial Response (2–6s): Capture genuine micro-expression, shock, jaw-drop, or physical dance impulse.
3. Spontaneous Commentary (6–18s): The subject explains what just hit them, replaying or vocalizing their favorite element.
4. Contextual Validation (18–25s): Cut to source footage or product in action confirming why the reaction occurred.
5. Destination Link (25–30s): Direct CTA to stream the full track, view the line-up, or try the product.
Specifications
| Format Type | Spontaneous Response Video (Vertical 9:16) |
| Primary Platforms | TikTok, YouTube Shorts, Instagram Reels |
| Production Gear | Smartphone or studio camera with direct audio feed |
| Talent Required | 1–2 authentic listeners or participants |
| Typical Runtime | 20–35 seconds |
Opening hooks
“Wait for the sub-bass transition at 0:14...”
“We played the unreleased festival anthem to random fans...”
“Watch what happens the first time anyone hears this drop...”
Illustrative example ads
First-Listen Drop Reaction (Illustrative Idea)
Film a listener hearing an unreleased dance track for the first time on studio headphones, keeping the exact drop moment that prompted their response in the edit.
Scenario / Brand: Electronic Music Record LabelFirst-frame patterns & pacing
- Hook window: 0–2s on genuine facial expression or shock
- The reaction is the primary subject rather than supporting footage
- Pacing: Quick setup leading immediately to emotional climax
Script Reaction for your product
Paste your product link and let Multiloop generate the full storyboard and visual directions.
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