Format
Street Interview — Price Guess
Public participants guess price/value before reveal.
How the format works
1. The Premise (0–3s): Open on the question, stimulus, or first exposure before the reaction occurs.
2. The Unrehearsed Reaction (3–12s): Capture the immediate, genuine facial and verbal response from the participant.
3. The Elaboration (12–22s): Respondent explains what surprised them or what stood out most about the experience.
4. The Takeaway (22–30s): Natural, low-pressure invitation to experience the result firsthand.
Specifications
| Complexity | medium |
| Talent / People | interviewer, public participant(s), participant(s) |
| Equipment | phone/camera, microphone |
| Location | public real-world location, public location |
Opening hooks
“Watch what happens when you test street interview — price guess in real time...”
“The breakdown behind this street interview — price guess creative...”
Illustrative example ads
Street Interview — Price Guess Demonstration (Illustrative Idea)
Illustrative concept demonstrating public participants guess price/value before reveal. Designed as an editorial reference to guide production execution.
Scenario / Brand: Editorial Reference ConceptFirst-frame patterns & pacing
- Hook window: 0–3s on defining visual element
- Pacing: Legible progression with immediate clarity
Script Street Interview — Price Guess for your product
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