Multiloop vs BigSpy
Written by James, Founder of Multiloop. Last updated 2 November 2026. Prices checked 2 November 2026.
BigSpy shows you competitors' ad creatives across eleven networks. Multiloop shows you which ad formats end in orders, for businesses like yours.
BigSpy is the widest ad library in the category: Facebook, Instagram, Google, YouTube, TikTok, X, Pinterest and more, with a claimed billion-plus creatives and a real free tier (bigspy.com). What it shows is engagement, popularity and impression estimates. It has no purchase data, no spend data and no view of your own account, and its own FAQ says those signals do not predict results for your campaign (BigSpy FAQ). Multiloop measures the result: the Loop Rate, from the Pixel on the checkout, and the Loopers Rate for your niche.
Paste your link. Get the ad that sells it.
Which should you pick?
Pick BigSpy if you want to see what competitors are running across many networks. Search a product, brand or keyword, filter by platform, country, industry, format and engagement, track creatives, follow pages and download examples. The free tier covers Facebook with 10 searches a day; Growth at $159 adds Google, YouTube, X and TikTok (BigSpy pricing). Capterra rates it 4.8 from 2,485 reviews (Capterra).
Pick Multiloop if you want to know which ad to make for what you sell, and whether it sold. BigSpy shows other advertisers' creatives and popularity; it does not see your results, has no purchase or spend data, and serves products, not events or music. Its entry price has risen from $9 to $69 and refunds close 24 hours after a first payment (BigSpy refund policy). Multiloop's answer is the ad to make for your own link, from what is selling for your niche across everyone on Multiloop, then Learn shows your Loop Rate against your niche.
Side by side
| Multiloop | BigSpy | |
|---|---|---|
| What you give it | A link to your event, product, track or website | A product, brand or creative keyword, plus filters |
| What you get | The ad to make: hook, format, narrative, angle, visual approach | Ad creatives with popularity, impression estimates, duration, last-seen date, advertiser profiles, downloads |
| Tells you which ad to make | Yes, from what is selling in your niche now | Partly: surfaces popular competitor creatives |
| Makes the ad | Brief and copy; you make it your way | No; Creative-to-AI-Prompt makes a prompt, not an ad |
| Runs the campaign | No | No |
| Shows other businesses' ads | No | Yes, 1 billion+ creatives claimed |
| Shows other businesses' results | Yes: Loopers Rate, by format, by niche, measured at the checkout | Engagement counts, popularity, impression estimates |
| Shows purchases | Yes: Loop Rate from the Multiloop Pixel on the checkout | No |
| Your own ads | Loop Rate per tracked ad | Not analysed |
| Compares you to similar businesses | Yes: vs your niche | No |
| Needs access to your ad account | No | No |
| Knows ad spend | No | No |
| Platforms | Any platform you run ads on | 11 networks; Facebook and Instagram on Starter, Google, YouTube, X and TikTok from Growth |
| Events and ticketing | Yes; Pixel sits on the platform checkout | Not served |
| Shopify and e-commerce | Yes; Pixel on the Shopify checkout | Served; Shopify, Amazon and Etsy coverage |
| Music releases | Yes | Not served |
| Free tier | Yes | Yes: Facebook only, 10 searches a day, no downloads |
| Refunds | Cancel any month | System bugs, or within 24 hours of a first payment |
| Monthly cost | Free, or Pro £49 | Free; Starter $69; Growth $159 |
Cost
| Option | Cost | Source |
|---|---|---|
| Multiloop Free | £0 | adsforsales.com |
| Multiloop Pro | £49 a month (€49 in the EU) | adsforsales.com |
| BigSpy Free | $0; Facebook only, 10 searches a day, 20 tracked creatives, no downloads | BigSpy pricing |
| BigSpy Starter | $69 a month; Facebook, Instagram, AppLovin; unlimited searches, 50 downloads a day, 1 seat | BigSpy pricing |
| BigSpy Growth | $159 a month; adds Google, YouTube, X, TikTok, Pangle; 300 downloads a day | BigSpy pricing |
| BigSpy Scale | $399 a month; Growth for 5 seats | BigSpy pricing |
| BigSpy Ultimate | $499 a month; all 11 platforms, 3,000 downloads a day | BigSpy pricing |
| BigSpy annual | Not shown on the vendor page | BigSpy pricing |
| Refunds | System bugs, or within 24 hours of a first payment | BigSpy refund policy |
Prices are shown in dollars; the currency code is not stated. The older Basic, Pro, Group and VIP Enterprise plans and the $1 trial are no longer on the vendor site.
What each one knows
| Multiloop | BigSpy | |
|---|---|---|
| Which ads exist | No | Yes, across 11 networks |
| Which formats are selling | Yes: Loopers Rate, by niche | No |
| Your own results | Loop Rate per tracked ad | No |
| Orders at the checkout | Yes | No |
| Ad spend | No | No |
Why choose Multiloop over BigSpy
Results, not popularity. BigSpy ranks creatives by engagement and impression estimates, and says itself that those do not predict your results. Multiloop's Loop Rate is counted at the checkout, and the Loopers Rate shows which formats are rising or falling for your niche.
Your ad, not someone else's. BigSpy gives you a creative to download. Multiloop gives you the ad to make for your own link, then tells you how it did.
Events and music too. BigSpy serves advertisers of products and apps. Multiloop's Pixel sits on ticketing and Shopify checkouts, and the niches include club nights, festivals and releases.
One price. Multiloop Pro is a flat £49 a month, cancel any time, no seats, no download caps.
Frequently asked questions
Can I use BigSpy for free?
Yes. The free tier covers Facebook only, with 10 searches a day, 20 tracked creatives and no downloads (BigSpy pricing).
Which platforms does BigSpy cover?
Facebook, Instagram, Google Ads, YouTube, TikTok, X, Yahoo, Pinterest, Unity, Pangle and AppLovin, plus 40 e-commerce sites; coverage depends on plan (BigSpy FAQ).
Does cancelling BigSpy refund a payment?
No. Refunds are given only for system bugs or within 24 hours of a first payment (BigSpy refund policy).
What is the difference between Growth and Scale?
Scale is Growth for five seats, one owner and four members (BigSpy pricing).
What happened to the $1 trial?
It is no longer on the vendor site, along with the Basic, Pro, Group and VIP Enterprise plans.
Does BigSpy show which ads are working?
It shows engagement, popularity and impression estimates. It has no purchase data, and its FAQ says those signals do not predict your own results (BigSpy FAQ). Multiloop's Loopers Rate shows which formats are rising or falling for your niche, measured at the checkout.
Can BigSpy spy on Shopify stores?
Yes, it covers Shopify, Amazon and Etsy among 40 e-commerce sites (bigspy.com).
Does Multiloop show me competitors' ads?
No. Multiloop shows which formats are selling, as trends by niche, and gives you the ad to make for your own link.
Does Multiloop need access to my ad account?
No. The Multiloop Pixel works like the Meta Pixel and sits on your checkout.
Does Multiloop know how much I spend?
No. Multiloop measures visits and orders, not spend.
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