Multiloop vs Foreplay
Written by James, Founder of Multiloop. Last updated 2 November 2026. Prices checked 2 November 2026.
Foreplay is a creative workflow for teams: save ads, track competitors, write briefs, report on your Meta account. Multiloop tells you which ad to make from what is selling at the checkout, with no ad account and no team required.
Foreplay is where creative strategists keep their swipe file. Its Chrome extension saves ads from the Meta, TikTok and LinkedIn libraries, Spyder tracks competitor brands, Briefs turns inspiration into a brief, and Lens reports on your own Meta creative performance with benchmarks against 20,000 or more advertisers, from $59 a month (foreplay.co). It is built for agencies and e-commerce teams. Its benchmarks cover physical-product advertisers only, Lens needs admin rights on your Meta ad account, and the library shows what ran, not what sold. Multiloop answers one question for one link: which ad to make, from the Loopers Rate for your niche, measured at the checkout.
Paste your link. Get the ad that sells it.
Which should you pick?
Pick Foreplay if you run creative for several brands or a team of strategists. The swipe file and Discovery library (54.7 million ads on the live counter) are the best organised in the category, the Chrome extension is rated 4.9 by the vendor, Spyder gives you competitor ad timelines with hooks and landing pages, and Lens adds creative analytics with spend, CPA, ROAS and conversion rate for your Meta account (Foreplay Lens). G2 rates it 4.8 from 131 reviews (G2).
Pick Multiloop if you are the business, not the agency. Foreplay's library shows ads, not results; Spyder shows duration and formats, not spend or sales; Lens is Meta-only in the help docs and its benchmarks exclude events and music (Foreplay benchmarking). G2 reviewers' top complaint is price. Multiloop needs no ad account: paste your link, get the ad to make from what is selling for your niche across everyone on Multiloop, and Learn shows your Loop Rate against your niche from the Pixel on your checkout.
Side by side
| Multiloop | Foreplay | |
|---|---|---|
| What you give it | A link to your event, product, track or website | Ads you save with the extension, competitor brand names, your Meta ad account for Lens, product details for Briefs |
| What you get | The ad to make: hook, format, narrative, angle, visual approach | Swipe files, a searchable ad library, competitor timelines, creative analytics reports, AI briefs and storyboards |
| Tells you which ad to make | Yes, from what is selling in your niche now | Partly: briefs, hooks, top-performing reports and benchmarks inform the next brief |
| Makes the ad | Brief and copy; you make it your way | Briefs and storyboards; not finished ads |
| Runs the campaign | No | No |
| Shows other businesses' ads | No | Yes, 54.7M+ in Discovery |
| Shows other businesses' results | Yes: Loopers Rate, by format, by niche, measured at the checkout | Benchmarks in Lens against 20,000+ advertisers, e-commerce only, from platform-reported metrics |
| Shows purchases | Yes: Loop Rate from the Multiloop Pixel on the checkout | Partly: Lens shows CPA, ROAS and conversion rate from Meta, with custom conversions |
| Competitor results | Not shown; formats and trends only | No; Spyder shows duration and formats, not spend or sales |
| Compares you to similar businesses | Yes: vs your niche | Lens benchmarks by GMV and AOV band, physical products only |
| Needs access to your ad account | No | Only for Lens, which needs admin rights on the Meta ad account |
| Knows your ad spend | No | Yes, in Lens |
| Platforms | Any platform you run ads on | Library: Meta, TikTok (EU), LinkedIn, YouTube Shorts; Lens: Meta |
| Events and ticketing | Yes; Pixel sits on the platform checkout | Not a named segment; benchmarks exclude it |
| Shopify and e-commerce | Yes; Pixel on the Shopify checkout | Core segment |
| Music releases | Yes | Not served |
| Free tier | Yes | No; 7-day trial, card entered, charged unless cancelled |
| Users | Per account | 1 on Basic; extra users $20 |
| Monthly cost | Free, or Pro £49 | Basic $59 ($49 annual); Workflow $175; Agency $459 |
Cost
| Option | Cost | Source |
|---|---|---|
| Multiloop Free | £0 | adsforsales.com |
| Multiloop Pro | £49 a month (€49 in the EU) | adsforsales.com |
| Foreplay Basic | $59 a month, or $49 a month annual; 1 user; extra users $20 | Foreplay pricing |
| Foreplay Workflow | $175 a month, or $149 annual; 5 users, Spyder 15 brands, Lens 1 brand | Foreplay pricing |
| Foreplay Agency | $459 a month, or $389 annual; 10 users, Spyder 50 brands, Lens 10 brands; extra Lens brands $50 | Foreplay pricing |
| Foreplay Enterprise | Custom | Foreplay pricing |
| Trial | 7 days; the pricing page says a card is entered and charged after 7 days unless cancelled; the Lens page says no card | Foreplay pricing, Foreplay Lens |
| Money-back | 14 days after the first charge | Trial cancellation |
Prices are in USD.
What each one knows
| Multiloop | Foreplay | |
|---|---|---|
| Which ads exist | No | Yes, saved and discovered ads |
| Which formats are selling | Yes: Loopers Rate, by niche, at the checkout | Lens benchmarks from Meta-reported metrics, e-commerce only |
| Your own results | Loop Rate per tracked ad | Lens: spend, CPA, ROAS, CPC, CPM, conversion rate for Meta |
| Competitors' results | No | No |
| Your ad spend | No | Yes, in Lens |
Why choose Multiloop over Foreplay
The checkout, not the ad account. Foreplay's benchmarks come from Meta-reported numbers in connected accounts, for physical-product brands. Multiloop's Loopers Rate is counted by the Pixel on the checkout, for every niche on Multiloop, including events and music.
One answer, not a workflow. Foreplay gives a team the tools to arrive at a brief. Multiloop gives you the ad to make for your link. Stop guessing what ad to make next.
No account, no team. Lens needs admin rights on your Meta ad account and Basic is one seat. Multiloop needs a link, and the Pixel works like the Meta Pixel with no ad-account connection.
Price. £49 flat, or free, against $59 to $459 a month plus per-user fees. Don't pay for knowledge. Pay for experience.
Frequently asked questions
How does the Foreplay trial work?
Seven days on Basic, Workflow or Agency. The pricing page says you enter a card and are charged after seven days unless you cancel; a 14-day money-back guarantee applies after the first charge (Foreplay pricing, Trial cancellation).
Does Foreplay have usage limits?
No caps on saved ads; limits are on users, Spyder brands and Lens brands per plan (Foreplay pricing).
Can I cancel Foreplay at any time?
Yes, according to the pricing FAQ (Foreplay pricing).
Does Foreplay show competitor results?
No. Spyder shows duration and formats, not spend or sales (How to use Spyder).
What does Foreplay Lens need?
Admin rights on your Meta ad account, connected through Triple Whale's Orcabase (Getting started with Lens).
Do Foreplay's benchmarks cover events or music?
No. Benchmarks cover physical-product advertisers, with lead generation promised (Foreplay benchmarking).
Does Foreplay tell me which ad to make?
It gives you briefs, hooks and reports to decide from. Multiloop's Loopers Rate shows which formats are rising or falling for your niche, and the brief is built on it.
Can I use Foreplay and Multiloop together?
Yes. A strategist can use Foreplay for the swipe file and Multiloop for what is selling in the client's niche.
Does Multiloop need access to my ad account?
No. The Multiloop Pixel works like the Meta Pixel and sits on your checkout.
Does Multiloop know how much I spend?
No. Multiloop measures visits and orders, not spend.
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