Multiloop vs Gemini for ad ideas
Written by James, Founder of Multiloop. Last updated 2 November 2026. Prices checked 2 November 2026.
Gemini can write the ad and make the picture and the video. Multiloop tells you which ad will sell, using results from businesses like yours.
Gemini is the one assistant that writes copy, generates images for free and generates video on a paid plan, all in one app, from £4.49 a month (Gemini subscriptions, UK). If you want assets fast, it is the cheapest route. What it cannot do is tell you which of those assets will sell. It has no ad library, no other businesses' results and no ad-account connection. Gemini has read about ads. Multiloop has seen what sells.
Paste your link. Get the ad that sells it.
Which should you pick?
Use Gemini for the assets. The free tier includes image generation and editing with Nano Banana 2; Google AI Plus adds video generation for £4.49 a month, and Pro adds more usage and a stronger model for £18.99 (Gemini subscriptions, UK, image help). For a venue or artist who needs a visual by tonight, that is hard to beat.
Use Multiloop when the question is which ad, not how to make it. Gemini gives the same idea to everyone who asks and has no way to know what your visitors did after they clicked. Google's own ad AI lives in Google Ads, inside Performance Max and Demand Gen, not in the Gemini app (Google Ads help). Multiloop uses data your AI doesn't have: which ad formats are selling right now for similar businesses, measured at the checkout by the Multiloop Pixel. Paste your link, get the ad to make, then make it in Gemini, and Learn shows your Loop Rate against your niche.
Side by side
| Multiloop | Gemini | |
|---|---|---|
| What you give it | A link to your event, product, track or website | A prompt, a link, uploaded files up to 1,500 pages, images |
| What you get | The ad to make: hook, format, narrative, angle, visual approach | Ad copy, concept ideas, generated images, generated video clips, captions |
| Tells you which ad to make | Yes, from what is selling in your niche now | No |
| Makes the ad | Brief and copy; you make it your way | Copy, images and short videos; not a finished ad in an account |
| Runs the campaign | No | No; Google's ad AI is in Google Ads, not the Gemini app |
| Uses other businesses' results | Yes: Loopers Rate shows which formats are rising or falling for everyone on Multiloop | No; no ad library, no results data |
| Shows which visits became orders | Yes: Loop Rate from the Multiloop Pixel on the checkout | No |
| Compares you to similar businesses | Yes: vs your niche | No |
| Knows what is working this month | Yes: updated weekly from Loopers | No; the same answer whoever asks |
| Needs access to your ad account | No | No; the app has no ad-account connection |
| Knows your ad spend | No | No |
| Image generation | Not applicable; the brief says what to make | Free with Nano Banana 2; Nano Banana Pro and 2K downloads on paid plans |
| Video generation | Not applicable | Paid plans only (Gemini Omni) |
| Usage limits | None on briefs for Pro | Refreshes every five hours up to a weekly cap; Google says limits may change |
| Platforms | Any platform you run ads on | Writes and makes assets for any platform; publishes to none |
| Events and ticketing | Yes; Pixel sits on the platform checkout | General-purpose; no ticketing data |
| Shopify and e-commerce | Yes; Pixel on the Shopify checkout | General-purpose; no Shopify data |
| Music releases | Yes | General-purpose; can make visuals and clips, no streaming or ad data |
| Age | Any business | 18 or over for AI plans in the UK and EU |
| Monthly cost | Free, or Pro £49 | Free; Plus £4.49; Pro £18.99 |
Cost
| Option | Cost | Source |
|---|---|---|
| Multiloop Free | £0 | adsforsales.com |
| Multiloop Pro | £49 a month (€49 in the EU) | adsforsales.com |
| Gemini Free | £0; Flash-Lite model, image generation, Deep Research, 15 GB storage | Gemini subscriptions, UK |
| Google AI Plus | £4.49 / €4.99 / $4.99 a month; 2x usage, video generation, 400 GB | Same |
| Google AI Pro | £18.99 / €21.99 / $19.99 a month; 4x usage, Pro model, 5 TB | Same |
| Google AI Ultra 5x | £79.99 / €99.99 / $99.99 a month | Same |
| Google AI Ultra 20x | £189.99 / €219.99 / $199.99 a month | Same |
All Gemini plans bill monthly; no annual option is shown. UK and EU users must be 18 or over for AI plans (limits help).
What each one knows
| Multiloop | Gemini | |
|---|---|---|
| Your own results | Loop Rate per tracked ad | Only what you paste in |
| Other businesses' results | Yes: which formats are selling for similar businesses on Multiloop | No |
| Live trends for your niche | Yes: Loopers Rate, rising, steady or falling | No |
| What ads look like in general | Yes, as formats in the Ads Wiki | Yes, from training data |
| Your ad spend | No | No |
Why choose Multiloop over Gemini for ad ideas
Data. Your AI knows your results. Multiloop knows everyone's. Gemini's answer comes from what it has read. Multiloop's comes from Loopers running ads with the Pixel on their checkout, updated weekly.
One answer for you, not for everyone. Gemini gives the same idea to every venue, shop or artist who asks. Multiloop groups results by niche, so the ad to make for a club night is built on what is selling for club nights.
The loop. Gemini stops at the asset. Multiloop adds tracked links and the Pixel, so Learn shows what happened after the click. Stop what's falling. Scale what's rising. Get your ads in the loop.
Together. Get the brief from Multiloop, make the image or clip in Gemini. The brief tells you what to make; Gemini makes it.
Frequently asked questions
Is Gemini free?
Yes. The free tier includes the Flash-Lite model, image generation and editing, Deep Research and 15 GB of storage (Gemini subscriptions, UK).
What is Google AI Plus?
The £4.49 a month plan with twice the free usage, the Flash model, video generation and 400 GB of storage (Gemini subscriptions, UK).
What is Google AI Pro?
The £18.99 a month plan with four times the free usage, the Pro model, video generation, 1,000 Flow credits and 5 TB of storage (Gemini subscriptions, UK).
Can Gemini generate video for ads?
On paid plans, yes, with Gemini Omni; video generation is not on the free tier (video help).
Can Gemini run my Google ads?
No. The Gemini app does not publish to any ad platform. Google's ad AI generates assets inside Google Ads campaigns (Google Ads help).
Can Gemini tell me which ad will work?
No. It has no performance data to choose from. Multiloop's Loopers Rate shows which formats are rising or falling for your niche.
Does Gemini have usage limits?
Yes. Usage refreshes every five hours up to a weekly cap, and Google says limits may change (limits help).
Can I use Gemini and Multiloop together?
Yes. Get the ad to make from Multiloop, then make the image or video in Gemini.
Does Multiloop generate images or video?
No. Multiloop gives you the brief: hook, format, narrative, angle and visual approach, plus copy. You make the ad your way.
Does Multiloop know how much I spend?
No. Multiloop measures visits and orders, not spend.
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